Fico was founded 2005 by two fashionaddicts that wanted to make the small swedish
town Gävle a little more fashionable. The feminin part had just completed two years
of fashiondesign studies in Italy while the manly part had worked several years as
a store manager and had just founded a fashionagency.
The main idea with the store was and still is, to supply the people with brands that
focus on good quality and great design and that you don´t see in every store. We would
rather buy a small brand with enormous creativity than a bigger "safe" brand.
We are often told that we have a specific Fico taste when we are buying our clothes so
you can often find pieces from some brands that you never have seen before.
Fico adores scandinavian design, specially swedish and danish, and most of our brands are
from Sweden or Denmark. You can read more about our brands on our website under MÄRKEN.
We are aiming to be the store for the ones who loves clothes, fashion and for the ones
who want to be cutting edge. We hope to transfer the feeling from our physical store through
the webshop in to your home.
We hope you can feel it......